04 / Long-term engagement · Telecom · Web + Mobile · 10+ years

Value-Added Services for Ukraine's National Operators

For more than a decade we have designed and built consumer value-added services for Kyivstar, lifecell and Vodafone — delivered with our long-standing partner ucell, who runs the operator engagements and tendering while we lead architecture, planning and full product implementation.

10+ years of delivery 3 national operators 6 product categories Web + Mobile + Admin

In production for

One foundation. Every product.

Every product ships on the same standardised stack: an admin panel, an API layer, a consumer web client and a mobile application. The foundation is reusable; the UX is custom per category. A new product starts from proven architecture, not from zero.

ADMIN PANEL API CONSUMER WEB MOBILE APP
Standardised product stack · Schematic

01

Music streaming for lifecell.

A full music-streaming service in the lifecell brand — catalogue, new releases, charts and collections, with playback built for mobile networks. In production at music.lifecell.ua.

Branded surface. Shared foundation.

9:41
lifecell music
Featured release Northern Lights Mira Vale Listen now
New releases Top Collections
Northern Lights
Mira Vale
Salt & Stone
June Copper
Midnight Tram
Kav & Ellis
Slow Orbit
The Vestals
Northern Lights
Mira Vale
Home
Search
Library
Interface reconstruction · Fictional data

02

The admin behind every storefront.

Behind each consumer product sits a full operations panel — content catalogue, release scheduling, campaign management, subscriber activations. Built as a shared layer and themed per product, it is where the operator's team actually works.

The storefront is half the product.

Content catalogue

Schedule release
Entries Full catalogue
TitleCategoryStatusUpdated
Northern Lights — singleMusicPublished14.05
Space Cadets · Season 2KidsScheduled13.05
City Lights — collectionMusicDraft12.05
Puzzle SafariKidsPublished08.05
Friday PremieresVideoScheduled06.05
Campaign · May All campaigns
New releases push02.05
Summer starter bundle19.05
Kids weekend promo24.05
Activations · last 30 days

Weekly totals, count

W1
W2
W3
W4
Total: 4 812 Peak day: 231
Interface reconstruction · Fictional data

03

Won by tender, kept by delivery.

Engagements arrive through competitive tenders run by ucell — documentation, procurement, operator relationships. We take it from there: technical specification, architecture, design and production across web, mobile and backend. The partnership has held across operator rebrands and market shifts for more than a decade.

From specification to production.

UCELL TENDERING & OPERATOR RELATIONS UX BUREAU ARCHITECTURE · DESIGN · IMPLEMENTATION KYIVSTAR LIFECELL VODAFONE
Delivery model · Schematic

A decade of consumer categories.

Music streaming · several product generations
Ringback & personalisation services
Kids education, games & cartoons
Films & video content
Dating services
Interactive promo & engagement services

Many of these products have since been retired; several remain in operation — all of them shipped on the same architectural playbook.

Two principals. One playbook.

Dmytro Skoropad leads product strategy and design. Igor Ratsun leads architecture and engineering. Senior specialists join per product — the principals stay, tender after tender.

— —

Products came and went with the market. The architecture shipped every one of them. Systems built to outlive trends.

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