Value-Added Services for Ukraine's National Operators
For more than a decade we have designed and built consumer value-added services for Kyivstar, lifecell and Vodafone — delivered with our long-standing partner ucell, who runs the operator engagements and tendering while we lead architecture, planning and full product implementation.
In production for
The playbook
One foundation. Every product.
Every product ships on the same standardised stack: an admin panel, an API layer, a consumer web client and a mobile application. The foundation is reusable; the UX is custom per category. A new product starts from proven architecture, not from zero.
What we built
01
Music streaming for lifecell.
A full music-streaming service in the lifecell brand — catalogue, new releases, charts and collections, with playback built for mobile networks. In production at music.lifecell.ua.
Branded surface. Shared foundation.
02
The admin behind every storefront.
Behind each consumer product sits a full operations panel — content catalogue, release scheduling, campaign management, subscriber activations. Built as a shared layer and themed per product, it is where the operator's team actually works.
The storefront is half the product.
| Title | Category | Status | Updated |
|---|---|---|---|
| Northern Lights — single | Music | Published | 14.05 |
| Space Cadets · Season 2 | Kids | Scheduled | 13.05 |
| City Lights — collection | Music | Draft | 12.05 |
| Puzzle Safari | Kids | Published | 08.05 |
| Friday Premieres | Video | Scheduled | 06.05 |
03
Won by tender, kept by delivery.
Engagements arrive through competitive tenders run by ucell — documentation, procurement, operator relationships. We take it from there: technical specification, architecture, design and production across web, mobile and backend. The partnership has held across operator rebrands and market shifts for more than a decade.
From specification to production.
Category scope
A decade of consumer categories.
Many of these products have since been retired; several remain in operation — all of them shipped on the same architectural playbook.
Engagement model
Two principals. One playbook.
Dmytro Skoropad leads product strategy and design. Igor Ratsun leads architecture and engineering. Senior specialists join per product — the principals stay, tender after tender.
— —
Products came and went with the market. The architecture shipped every one of them. Systems built to outlive trends.
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